| Contributors................................................................................................... |
iii |
| |
|
| Introduction..................................................................................................... |
1 |
| Adult Learning Principles.................................................................................. |
1 |
| Recent Trends Affecting Continuing Education................................................ |
2 |
| |
|
| Getting Started............................................................................................... |
3 |
| What Is an Effective Educational Activity?........................................................ |
3 |
| Educational Needs Assessment........................................................................ |
3 |
| Topic Identification............................................................................................
|
4 |
| The Continuing Education Activity Planning Committee.................................... |
4 |
| Developing a Timetable.................................................................................... |
5 |
| |
|
| Initial Planning................................................................................................ |
7 |
| The Education Planning Process...................................................................... |
7 |
| Identifying the Target Audience......................................................................... |
7 |
| Identifying the Theme, Purpose, Goals, and Objectives.................................... |
7 |
| Measuring Outcomes........................................................................................ |
9 |
| Determining Program Length and Format ........................................................ |
9 |
| |
|
| Financial Considerations.............................................................................. |
11 |
| Developing a Budget......................................................................................... |
11 |
| How Much Money Is Available?.......................................................................... |
12 |
| How Much Money Can Be Raised?.................................................................... |
12 |
| How to Find and Negotiate Funding..................................................................
|
14 |
| Contracts........................................................................................................... |
14 |
| Financial Courtesies.......................................................................................... |
15 |
| |
|
| Speakers ........................................................................................................ |
17 |
| How to Find Speakers ....................................................................................... |
17 |
| Communicating With Speakers.......................................................................... |
17 |
| Expectations of Speakers.................................................................................. |
18 |
| Evidence-Based Education Guidelines.............................................................. |
18 |
| Applying Information and Using Case Studies................................................... |
19 |
| Resources Needed............................................................................................ |
19 |
| Permission to Record Live Events and Copyright Considerations..................... |
20 |
| |
|
| Logistical Arrangements............................................................................... |
23 |
| Date Selections................................................................................................. |
23 |
| Facility/Site Selection......................................................................................... |
23 |
| Confirmation of Logistical Arrangements........................................................... |
25 |
| Alternate Plan.................................................................................................... |
25 |
| |
|
| Application for Contact Hours..................................................................... |
27 |
| Generic Requirements for Continuing Education Applications........................... |
27 |
| Process.............................................................................................................. |
27 |
| Timeline............................................................................................................. |
29 |
| Resources for Finding Information on the Application
Process.......................... |
29 |
| Frequently Asked Questions............................................................................. |
29 |
| |
|
| Marketing........................................................................................................ |
31 |
| Information Needed to Market a Professional Continuing
Education Activity...... |
31 |
| Marketing Strategies.......................................................................................... |
32 |
| Mailing Considerations....................................................................................... |
34 |
| Marketing Timeline............................................................................................. |
36 |
| |
|
| Preplanning and On-Site Activities.......................................................................................................... |
37 |
| Preprogram Planning......................................................................................... |
37 |
| On-Site Activities and Arrangements................................................................. |
38 |
| |
|
| Wrap-Up Tasks................................................................................................ |
41 |
| Evaluation Summary.......................................................................................... |
41 |
| Speaker Follow-Up............................................................................................. |
41 |
| Participant List................................................................................................... |
41 |
| Budget Finalization............................................................................................ |
41 |
| Follow-Up With Continuing Education Approver................................................. |
42 |
| Debriefing.......................................................................................................... |
42 |
| |
|
| Appendices..................................................................................................... |
43 |
| Appendix I. UPMC Cancer Centers Professional Education
Needs Assessment—June 2004................................................................................... |
43 |
| Appendix II. Workshop Planning Checklist......................................................... |
44 |
| Appendix III. Sample Checklists.......................................................................... |
45 |
| Appendix IV. Faculty Evaluation Form................................................................ |
46 |
| Appendix V. Sample Evaluation Tool................................................................. |
47 |
| Appendix VI. Budget Worksheet......................................................................... |
48 |
| Appendix VII. Sample Financial Disclosure Form............................................... |
49 |
| Appendix VIII. Sample Biographical Sketch and Vested
Interest Statement........ |
50 |
| Appendix IX. Evidence-Based Education Guidelines.......................................... |
51 |
| Appendix X. Audio Release................................................................................ |
56 |
| Appendix XI. Common Meeting Room Setups.................................................... |
57 |
| |
|
| Index................................................................................................................ |
61 |