Evidence-Based Practice

Marketing Evidence-Based Practice: What a CROC™!

Alice R. Boyington

Sheila M. Ferrall

Terry Sylvanus

nursing education, evidence-based nursing, evidence-based practice
CJON 2010, 14(5), 653-655. DOI: 10.1188/10.CJON.653-655

Nurses should be engaged in evidence-based practice (EBP) to ensure that nursing care is efficient and effective. This article describes one cancer center's use of the Marketing Mix framework to educate staff nurses with the CROC™: Clinging Rigidly to Outdated Care campaign. As a result of the campaign, five EBP projects have been initiated in the cancer center.

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